HEMA, an international retail organization, is renowned for its day-to-day products of a fresh and simple design. Their head offices are situated in Amsterdam on the banks of the river IJ.
The HEMA identity of ‘fresh and simple’ was key in the design of the new interior. The ‘heart of HEMA’is the colourful and light atrium. The atrium is inspiring. It is the experience of being in a HEMA store, showing all typical HEMA products. But also ‘communication’ as another key word is impressively visible, for example in the atrium meeting centre. The workplaces are organised in an open space office concept for improved communications.